CANDYCE
BAILEY
I’m an Art Director who specialises in Motion Design, Illustration, and Video. I'm also Lobster grilled cheese enthusiast living in Brooklyn, NY.
My Projects
At Intuit, I helped develop a UX motion design system for QuickBooks that transformed the loading experience. By introducing consistent, scenario-specific animations, I improved user engagement and reduced perceived wait times. This system provided a cohesive visual experience, reinforcing the brand's identity while ensuring smoother, more enjoyable interactions.
UX Motion Design Systems
1
At VaynerMedia, I worked on the GilletteLabs and TikTok accounts, creating motion design ads that elevated both brands' digital presence. For GilletteLabs, I developed dynamic visuals for the launch of their Razor with Exfoliating Bar, while for TikTok (as the client), I crafted engaging ads designed for optimal performance within the app, helping drive user engagement and brand visibility.
Motion Design
3
For EDF Renewables' campaign for the Paris Olympics, I created a series of vibrant illustrations that captured the energy and innovation of renewable power. These visuals helped bring the brand’s message to life, celebrating sustainability while aligning with the excitement of the global event. The illustrations were designed to be dynamic and engaging, reinforcing EDF’s commitment to a greener future.
Illustrations
2
At Microsoft, I leveraged my motion design, illustration and video editing skills to create high-quality content for key initiatives, including the launch of Bing AI, Copilot, and Microsoft Surface. I collaborated with the Surface team to produce polished, visually compelling videos that highlighted product features and engaged diverse audiences, enhancing Microsoft’s brand presence
and storytelling.