VaynerMedia: GilletteLabs,
TikTok & Tylenol
At VaynerMedia, I worked on the launch of GilletteLabs' Razor with Exfoliating Bar. I created motion design ads, static banners, and social media content, including editing the ad in French. My work helped deliver a cohesive campaign across platforms, highlighting the product’s innovation and strengthening its market presence.
I also collaborated with TikTok to create engaging motion design ads for the platform. These ads were designed to capture attention and drive user engagement within the app, contributing to TikTok’s growing presence and aligning with its vibrant, fast-paced style.
Another account I worked on was their Big Pharma account, contributing to Tylenol’s rebranding efforts. I helped create new illustrations for their packaging and in app use, refreshing the brand’s look to better connect with modern consumers while maintaining its trusted identity. The redesign brought a more approachable and contemporary feel to the product line,
reinforcing Tylenol’s legacy in health and wellness.
